communication and OOH advertising media from a theoretical perspective, in Association in 1985 and states that “marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives”
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Unifikovaný proces vývoje Karel Richta Katedra softwarového inženýrství Fakulta informačních technologií České vysoké učení technické v Praze 2011 Softwarové inženýrství I., BI-SI1
